Suggestions for the 'Brand Directory'


Hey peeps,

While designing the website, we realised that we don’t just want people to find different brands to buy from, but the intention of the website is to discover and share alternatives. Which could be a brand, a different kind of energy provider, shoes, etc… but it could also be ‘living off grid’, or ‘fix your clothes’, ‘buy second hand’, etc…

@Cata also shared this link:

So… in order to design this well: what kind of alternatives do you imagine we could include in this? Can you help with some suggestions?




Instead of buying new books, try swapping, borrowing, second hand. Here’s an article. If you buy new books, encourage those on recycled paper and using plant-based inks, like this one from Happy Pineapple. Putting pressure on publishers to move towards a regenerative approach to their business would definitely help.

Repairing your shoes and mending clothes is nothing new and it should be normal.

Encourage sustainable full-circle design of disposables, but avoid disposables in general :wink:

Considering that the world is already full of waste and non-recyclable materials that are gonna be around hundreds of years from now, and the fact that producing anything new comes with an impressive carbon footprint, I think we should focus on REDUCING, REUSING and UPCYPLING. These 3 can be applied to many areas of our existence :slight_smile:

But there’s more. I’ll get back with suggestions. Thank you.

BTW, off the grid is great, but it’s against the law in some parts of the world. Crazy, I know.
Check out Rob Greenfield’s projects - documented alternatives to consumerism (conscious or not) :slight_smile:


Hey Maarten, good call.

I would say that at the moment it doesn’t necessarily matter the exact type of content we publish as an "alternative guide’ but only the way we show it. Anca had the idea to show a type of badge on these elements that are not “products” / brands, but alternative guides.



I reckon a different type of grouping could help too (eg: “Alternative products” “Alternative solutions”).
It really depends on the goal of the website and why the users land there, if it is to promote products I’d say just focus on products. There’s a lot of information out there on how to do specific “things” better (like buying second hand, etc), but if I need a shirt and this service doesn’t give me a shirt then I’d go somewhere else.
If instead, you reckon that the general user would get value out of it keep these in, maybe less or more prominent depending on the value you think it actually adds to the common user.


Ciao Andrea,

Good observations!

As you’re saying, there are indeed lots of blogs talking about how to buy second hand, how to mend your socks etc, and people who want to specifically search for those topics, most likely end up on one of them.

However, we’re trying to address users who are searching for ethical products and services (ethical consumerists, the good on you crowd etc), who don’t think too much about repairing, fixing, diy, buying second hand etc, but would greatly benefit from suggestions like these. At least to see them, so maybe next time they will think of them (if they still want to buy a new ethical pair of shoes this time).

So I guess this is not the classical scenario of “build exactly what your users want” kind of project… it is that, but we also talk about what we (and our users) should do :slight_smile:

Hope it makes sense



Yes for sure, I’d imagine the same scenario, and in the end, thought that having those suggestions would never harm any users, but giving them the right relevance will create a better experience.

I’d imagine this “alternative solutions” list to be at the bottom of all other alternatives and just as a “list of tips” maybe with some “further readings” links (this way you could even track how many are interested in knowing more).


Via Story of Stuff. Credit: Sarah Lazarovic 53874907_10158359311970884_948971971784212480_n