Well, I don’t think zero waste is extreme in any way. I think a society that forces you to consume in a wasteful way is extreme. Before plastic was invented in the 1950s, household waste and retail waste was not an issue. People used cloth bags, and wrapped sandwiches in brown paper, and had special picnicware inherited from grandparents, and used glass jars, and so on Plastic was meant for industries that had nothing to do with packaging, disposables… I mean, they created a product that lasts for centuries and somehow it got into the world and became this ‘disposables’ monster it is today.
All people I know who aim for zero waste or already live zero waste never mentioned they had a problem with members of their families or friends. I think it’s all about the individual’s character, the general flows of communication in a group. Same with politics. There are couples that separated because one voted Brexit or voted Trump. Basically any issue can become a huge problem Including the way we squeeze the toothpaste (classic!)
I think it’s about how smooth communication works in a family, couple, etc. on all levels.
And yes, it’s a small steps process, but I suggest fixing communication. Zero waste is not the problem. It’s a beneficial step for everyone involved. The problem is the way the zero waste ‘initiator’ deals with it.
Maybe sharing more suggestions on how to do this would help