An Innocent’s Guide to Greenwashing

Originally published at: https://ethical.net/sustainability/guide-to-greenwashing/

Have you noticed how products ranging from diesel to wet wipes have suddenly become “eco”, “green”, “bio”, “organic”, “clean”, or “sustainable”, replacing previously typical labels like “best”, “cheapest”, and “number one” seemingly overnight? Yet simultaneously temperatures are rising, non-recyclable waste clogs our oceans, and the sixth extinction is well underway. With such a clean market…

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